The New York Observer reports that "the beloved left-wing magazine of business and culture," The Baffler, will begin publication again. According to Leon Neyfakh's article, "Color Me Baffled! Thomas Frank's Magazine Lives Again" (June 23, 2009), Thomas Frank has paired with Clio Society founder Conor O’Neil to revive The Baffler, enlisting

Hermenaut founder Joshua Glenn, n+1 editor Mark Greif, BookForum editor Chris Lehmann, University of Illinois at Chicago professor and cultural critic Walter Benn Michaels, Zizek! director Astra Taylor and freelancers Christine Smallwood and Moe Tkacik.

[...] 

One big thing that will be different for this new iteration of The Baffler, Mr. Frank said, is the world its writers will be describing.

“We developed this critique of consumer culture and business culture, and lo and behold, a lot of the things that we were saying, instead of being this out-there stuff from the fringes of self-publishing land—it’s stuff that I think will make sense to everybody nowadays,” Mr. Frank said. “The world has come a lot closer to our way of seeing things. It’s funny how obvious it is now!”

Where does that leave a magazine that had opposition built into its DNA?

“We did very well in the Clinton years, when you had a president and an administration in Washington that seemed on the surface to be very liberal, but that in fact wasn’t, that in fact was as pro-business as any Democratic administration ever,” Mr. Frank said. “That environment was really good for us—all that fake rebellion. That’s all still going on. I don’t think we’re going to have any trouble finding targets to rebel against.”

Look forward to seeing The Baffler in October of 2009.

UPDATE (March 2010): The Baffler is officially back in print. See the coverage in the Chicago Tribune's piece, "The Baffler is Back, Relevant as ever: 1990s Literary Journal never really Went away" (7 Feb 2010). More information is available at the Baffler's official website.