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Douglas Rushkoff lecture: "Can Advertising and Branding Be Used for Progressive Ends?" |
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posted by shaftesbury
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Saturday, 17 October 2009 |
Audio Popup (embedded below fold) for Douglas Rushkoff's Lecture, Thursday, Sept 24, 2009 from 7:30-9:30pm
Rushkoff's summary of his main claim in the lecture: Any marketing, banding effort is itself an abstraction. We can't brand this thing—we can't advertise genuine awareness; we can't market our way towards higher cognition. A rough-and-ready sampler of topics from the lecture, starting a half-hour in: 0:31:15 middle ages / age of cathedrals / rise of corporations
0:39:25 'no logo' logo / adbusters / wink wink nudge nudge
0:41:20 lakoff the anti-chomsky / framing, language structures / lakoff vs luntz
0:43:04 making corporations 'good' / big pot of 'good' money
0:44:50 adopting the failure / lessons of the crash
0:45:48 an economy is not fueled by money but creates money
0:49:10 kitsch-horrible to horrible-wonderful / hipness with
expiration date / meta-levels
0:50:32 carrots come out of the ground / big agra is not about nourishment
0:51:30 no need for ideology because CSA has a real battle over corn
lobby subsidies
0:52:38 hipness and coolness can be a distraction / corporations stole
cool from blacks
0:54:26 do not market the image but rather communicate the value
0:55:13 communicating on colbert / the world as merely a space for conquering
0:57:05 reconnecting to the real / people in their own living space is
the corporate enemy |
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last updated ( Sunday, 18 October 2009 )
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